Within Australia, the VRC has been operating as the premier racing club for the past 140 years. Based at Flemington Racecourse, Melbourne, Australia, the Club plays host to the internationally renowned Lexus Melbourne Cup, and is regarded worldwide as a centre of racing excellence.
Each year in spring, historical Flemington Racecourse plays host to a carnival of thoroughbred racedays and each of these days is stamped with its own personality and individual appeal. The Melbourne Cup Carnival is one of Australia's most popular and successful sporting events.
The Melbourne Cup Carnival now transcends traditional sporting events with its unique combination of sport, fashion, entertainment, hospitality and business. With consistent growth in attendances by Club Members, corporate guests, public and media alike, the Melbourne Cup Carnival truly deserves the title as Australia's most popular sporting event as judged in a recent study by Sweeney & Associates.
Club Membership currently stands at an impressive 30,000. Whilst the Club demographics are skewed slightly towards higher net worth individuals and middle-upper level management, thoroughbred racing in Australia has a very broad appeal across many socio-economic groups.
Sponsorship at Flemington offers unique experiential branding opportunities and targeted communication channels. The Club boasts an impressive network of associations with companies participating in sponsorship and corporate hospitality including Lexus, AAMI, Kennedy, James' Boags, Myer, Yellowglen, Schweppes, G.H. Mumm, Lavazza, Herald Sun, Tabcorp and Channel 7.